How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 12:13
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
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Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Have you ever been forced to undress for money just once?
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
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